Storyboard is your blue print. Architect's plan and a manual instruction. You might have heard of shooting board. While storyboard has the look and feel, angle and the story tempo, a shooting board is more precise. The angle should be achievable in the real world, the background would be the setting at the set and the framing would be final. In short, a storyboard is what you present to your client for the job, while a shooting board is what the artist re-draw after the script is finalise and the location is lock.
Most animators would never come across the word shooting board. And most storyboard has all the shooting board quality. However the drawing is labelled, shooting board or story board, it should be able to convey the needs for the director (producers, DOP and aa lot of other guys) to pick it up and direct.
The storyboard you see here is drawn to be presented to client. My main purpose was to sell the 'new' and innovative look and the storytelling style. A heavily textured, a simple and universal character and a light way of conveying a heavy message.
Of course, this was presented with the real rendered 3D character design.
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